According to Newstalk ZB, Australian tourism officials have had to make a few changes to the "Where the Bloody Hell Are You" advertising campaign, because it does not make sense in Japan.
The word "bloody" doesn't translate, so the message has been changed to simply read "Why Don't You Come?"
It took a long explanation about Australian mateship for a conference of Japanese travel executives to understand the campaign.
And elsewhere.....
Doctor's office, Rome:
"SPECIALIST IN WOMEN AND OTHER DISEASES."
Dry cleaners, Bangkok:
"DROP YOUR TROUSERS HERE FOR THE BEST RESULTS."
On an Athi River highway - the main road to Mombasa, leaving Nairobi.
"TAKE NOTICE: WHEN THIS SIGN IS UNDER WATER, THIS ROAD IS IMPASSABLE."
Hotel, Japan:
"YOU ARE INVITED TO TAKE ADVANTAGE OF THE CHAMBERMAID."
Hotel, Zurich:
"BECAUSE OF THE IMPROPRIETY OF ENTERTAINING GUESTS OF THE OPPOSITE SEX IN THE BEDROOM, IT IS SUGGESTED THAT THE LOBBY BE USED FOR THIS PURPOSE."
In an Alpine mountain inn:
"SPECIAL TODAY - NO ICE-CREAM."
(Hat tip Adam Smith blog)
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