Don't get me wrong, I am all in favour of responsible parenting but kept in perspective. The Advertising Standards Authority received 70 complaints about the 4 wheel drive ad festuring two toddlers on a trip to the beach - everybody knows the one. I can hear The Wayward Wind playing as I write. For me it conjures up a happy, carefree feeling. For others it did not.The ASA received 70 other similar complaints, including concern about the children in adult roles, the lack of supervision of the toddlers, and the implied sexual overtones in the advertisement.
Complaints also raised the issue of gender stereotyping for children and the dangers of toddlers sitting in the front seat.
Unbelievable. Gender stereotyping, sexual overtones...what kind of minds do these people possess? What neurotic and nit-picking worlds they must inhabit.
Fortunately the board did see merit in the ad;
The ASA did not uphold the complaint, saying the majority of the board thought the advertisement depicted a "world of fantasy where a toddler was able to drive a four wheel drive vehicle on the open road and to the beach and then go surfing".
5 comments:
Some folks really need to get out more!
or increase the medication...
(My 4 year-old thinks that ad is just great!)
And yet they did uphold the complaints about the tiida (or however its spelt).
you need a job
My thoughts were that with oil prices going up, four wheel drive manufacturers are pulling out all the stops
I think the ad is sweet and shouldn't be taken seriously. The special warm fuzzy filter used to shoot the whole ad makes it clear that this is some kind of utopia.
However, I was happy when another car ad, the one with the couple suffering horrible injuries as they get ready in the morning, was stopped. It just wasn't pleasant Yes, it wasn't meant to be taken seriously, but it was sad rather than cute or funny.
Perhaps the violent one shouldn't have been banned, but it certainly put me off their product. The company advertising it might have displayed better taste.
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