Impotence good - impotence bad

The drug-buying monopoly Pharmac isn't very keen on the 'medicalisation of ageing'. The advertising of drugs like viagra, direct to the public, isn't very helpful. Too much consumer encouragement of unneccessary treatments that keep you young might raise expectations about government subsidies. Impotence is not life-threatening. Get over it.

Umm. But another arm of the state, the Ministry of Health says impotence is awful. It's the worst thing that can happen to a man. And given that smoking can cause it, cigarette manufacturers should put impotence warnings on packets (Don't anybody mention brewer's droop, for heaven sake).

Initially I thought the state was confused but now I see this strategy makes perfect sense.