Friday, November 16, 2007

The cookie crumbles

Yesterday I heard some spokes-thingy on the radio saying the Griffin's factory closure in Lower Hutt, after 70 years manufacturing, was partly due to the obesity epidemic and warnings not to eat too much sugar.

Personally I'm not buying this - or Griffins products much. Griffins blame the closure on international competition. I'm not convinced about that either.

One thing I am sure of. It isn't because more people are home-baking!

When I buy biscuits I buy the ones that look home-made. Some come all the way from a bakery in Invercargill. I like plain wrapping so I can see what's inside. Trouble with Griffin's products is I know what's inside.

Lots of supermarkets have their own bakeries these days and turn out products that are more appetising than a vanilla wine biscuit.

Markets change. Griffins haven't kept up. It's that simple.

2 comments:

Anonymous said...

Up until the last two sentences this post could have been written by Jerry Seinfeld.
Very engaging writing.

Manolo said...

The market is ruthless and these days the consumer rules unopposed (monopolies aside).

Very hard on the poor workers but unavoidable.