New ads against binge drinking feature quite graphic physical violence against a child. There have been "multiple" complaints because they are screening at prime time and may upset children who see them.The Children's Commissioner, who has in the past criticised advertising of food to children, is defending the ads. It's OK for a youngster to watch a man hurl a child against a wardrobe but it is not OK to expose them to "online food marketing – including interactive games and activities, downloadable screensavers and 'fun recipes'." I know which of these I would prefer my child to be experiencing. And it is not the first.
The ads can screen at any time from 4.30
The TV Commercial Approval Bureau says, "This is a social message that is going out, so it's an example of violence or something like that which is quite acceptable when it's educational. If a child was looking at it with an adult, the adult should be explaining why this is happening, the problems caused by drinking."
And what about those who won't be watching with an adult? I would suggest between 4.30 and 6pm that would be a majority. I suppose now I am in the wrong. I should be watching over my children like a hawk at every moment. They might not get a decent meal but that doesn't matter. I should be standing by ready to take my part in the educational opportunity ALAC have so thoughtfully provided. I should be on my knees thanking nanny for using my money so wisely. Her beneficence knows no bounds.
2 comments:
She's a mole.
If they are talking about the guy playing helicopters with kids - who hasn't done that? I thought the point of the ad was "don't do stuff like that when pissed". what about the room full of people who let him spin the kid without stopping him until he lost his grip and the kids went flying? Stupid ad. Stupid complaints.
Brian Smaller
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