A 'game'

This is part of a post from Stephen Frank's blog. I tried to make a comment but the anti-spam thingy told me I had the wrong word and the comment disappeared.

Politicians can not assume an interest in their messages. They must work at the emotional level, even on complex issues that should not be simplified, but must.

Sure it feels like ‘insincerity’. I hated dumbing down my speeches and letters. But if without it you will not be heard at all, where’s the choice? There are boundaries of course. The key thing for me was to ensure the communication did not become false.

People who can’t stand the fact that the floating voters in a democracy may be ignorant and uninterested should play another game. Sadly those voters may be the major important audience in an MMP election.

If Stephen hated dumbing down his speeches and letters campaigning for ACT, I would suggest worse is to come campaigning for National.

But he seems to justify this self-censorship as a "game" worth playing to attract the all-important floating voter.

I wonder if he calculated the risk of losing previously loyal followers who want more than mush? I guess no one has more than one vote and the quality of that vote is irrelevant.