For instance here's the headline:
New Zealanders belong to a sporting nationAlmost two-thirds of Kiwis belong to a club or organisation, Statistics New Zealand said today. In keeping with a nation that takes great pride in the All Blacks, Silver Ferns, and All Whites, sporting clubs are the most popular.Yet 72 percent - almost three quarters - do not belong to a sporting club.
The second highest group membership belongs to religion - 21 percent. A header that said New Zealanders belong to a religious nation would be unthinkable. Especially from a government department. Yet the difference between membership of sporting and religious clubs is only 7 percentage points.