The drink-drive stats are not flash - again

Yesterday, over at The Standard, I got a lot of flak for my use of statistics, from people who had missed the point I was attempting to make. Which is that despite the past decade or so of anti-drinking and driving campaigns the stats are not flash (after considerable improvement during an earlier period.) Hence the title of my post, "The limitations of social engineering."

So here are some more "meaningful" statistics. They pertain to Auckland and come from the Traffic Alcohol Group (TAG);




(Yes. Greater Auckland is not NZ but it is subject to the same national media campaigns.)