You learn something everyday - or will, if you are curious.
Yesterday I learned that 'hits' on a website is a rather meaningless expression in terms of readership measurement. David Farrar kindly explained this to me.
A hit is not a page view or a unique visit. A hit is when a file on a page is loaded or hit. Now a page may have three files on it so by viewing one page you get three hits. And an average visit may consist of looking at four pages, so that is 12 hits for that one visit.
What prompted me to ask him was Muriel Newman's statement from her latest column that the NZCPR was receiving nearly 1 million hits per month. Wow, thought I. Then, thinking about Kiwiblog stats of 100,000 visits a month, really?
David enlightened me further, Now the NZCPD front page has a huge number of files on it - over 50 I would say, so 1 million hits might be 20,000 page views which might be 8,000 visits.
He suggested I checkout Alexa traffic rankings which I did. These are for the world mind you because I am not prepared to buy NZ's;
Now it may be the NZCPR does much better in terms of a NZ ranking. I don't know. Maybe Muriel doesn't understand the difference between hits and visits given the column condemns "glib political spin".
I am happy to disclose this site receives an average of 4,168 visits per month.