... National's new campaign slogan.
On the downside it immediately recalls Working for Families which National originally damned and then retained. Highlights their hypocrisy but also the reality of winning government and staying in government.
Working also suggests some that something is operational and functioning. The economy.
But perhaps most importantly it sends the message that National is the party for Working New Zealanders. The working class even. That's robbing Labour.
It's quite clever really.
Does negative campaigning work?
2 minutes ago