We are about to be bombarded with four years of anti-violence ads. Read this and you certainly get the impression it's all about men.
The four-year television advertising campaign, due to start next month, is aimed at making domestic violence as socially unacceptable as smoking or drink-driving.
Thanks to millions of dollars spent on advertising, drink-driving is now 'socially unacceptable'. That's why we get headlines like, Drink-drive women on increase
If the aim is to make violence as socially unacceptable as drink-driving then we can expect headlines telling us Women's Violence is Increasing.
Silly me. I forgot. We already have them.
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